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The
Customer Comes First
How do you handle complaints? Do you assume a complaining
customer is wrong? Who handles the complaint? Is it someone in a decision-making
position or is it Erin De Simone? When a client calls our company and
thinks they've been overcharged, we stop dead in our tracks to fix it.
Perception is reality.
How
to Write a Letter
Practice makes...well, you know the rest. And this is what
the lost art of letter writing is all about. A little wisdom and a lot
of practice. Here's the wisdom:
Ask
Maury and Melissa
Need help with a marketing or public relations question? Just ask the
experts. Maury or Melissa will try their best to get back to you within
24 hours. No charge. This one's on us!
What
Makes You Different?
We hear this all the time. We ask business owners if they think they’re
better than others in their categories, people who sell basically the same
products or services. “Of course,” they say, “we’re
better than our competition. Why? Because we care!”
Do You Have
a Business Plan?
Why
you shouldn’t
run a business without one.
So you’re spending the weekend at the shore. Let’s see, you’ll
just pack a couple of bathing suits, a pair of shorts, a t-shirt or two. But
wait, what if you go out to dinner at a place that doesn’t use paper
plates? Hmm. You’ll want to bring along a nicer shirt for that. A nice
polo should do it. And what if it gets a little chilly down there? You know
those sea breezes. How about a pair of chinos while you’re at it?
